Pulte Homes builds value into every stage of the homebuying process.

The fact that Pulte Homes has grown into one of the nation’s largest and most diversified homebuilders is not an accident. For more than 55 years, they’ve built  500,000 homes and used their experience and size to benefit home buyers at every stage of the building process and at every stage of a homeowner’s life.

“My philosophy from day one has been to build the best house for the money, in the right location–and delight the customer by exceeding their expectations with the entire home buying experience,” Bill Pulte explains. “More than a half century later, the same vision and mission guide the company.”

Leslie Mann of the Chicago Tribune addresses the company’s celebrated customer focus in her January 2, Builder Snapshot titled, “Pulte’s Focus: ‘Buyer for Life’ –  Home Designs Span Lifestyle Spectrum.”

In an interview with Chris Naatz, vice president of sales and marketing for Pulte’s Illinois division based in Schaumburg, Mann highlights Pulte’s Illinois projects to illustrate how the lifestyle needs of buyers are met from the first-time townhome buyers, to the move up single family owners and through the special needs of empty nesters.

“Our focus is the buyer for life—from first-time to move-up to active adult,” Naatz continues.  “It’s about listening to what buyers want and understanding what they need,” says Naatz. “We have to change as the buyers change. They no longer need home offices for desktop computers because they carry their laptops from room to room, for example, but they do want specialty rooms for hobbies and fitness.”

There’s another factor involved in this success story, however. In this competitive housing market, it takes more than a great deal on a home’s base price, innovative home designs, or communities with great schools and amenities, to attract a “buyer for life”  that will ultimately yield strong relationships, referrals and multiple Pulte purchases.

That factor is value.

Pulte Homes’ provides exceptional value. It begins with an ability to locate prime parcels of land, first-rate materials, and brand name suppliers.  It continues through to a long history of effectively managing new home construction, high quality materials, and exterior and interior home options. It ends with the buyer knowing that he or she has the best home for the best value.

Pulte Homes defines “value” in relationship to five dimensions of quality. Customers experience this commitment to quality as they work to build a home, and as they live in that home for years to come.

1.) Quality Processes

Innovation: The way we see it, because our lives are always changing, so too should our homes. Pulte Homes, Inc. continually looks for technologies that keep pace with our lives.

2.) Quality Materials

Signature Standards: The development of our Signature Standards™ is another step in our progress toward delivering the highest quality home at the greatest possible value. It’s all about giving you what you want—without paying extra for it.

3.) Quality Craftsmanship

7-Step Process: That means you’re involved from the start. We’re involved beyond the finish. Our respected 7-Step Process ensures that owners like you are involved at every critical stage of construction. It’s a chance for you to see the quality materials and disciplined approach to construction that go into the creation of your new home.  It’s also a chance for you to enjoy the rare and thrilling experience of watching what was once just an idea, a notion, a dream, take shape.

4.) Quality Service

When you purchase a home, we work together as a team before and after your move-in.  We come to know one another as family.  So, it should be no surprise that we want our customers to be as confident about purchasing and living in their homes as we are about building them. That’s exactly why we offer a variety of warranty services visits.

Protection: Happiness comes with peace of mind. That’s exactly why we offer warranties to our family member homeowners like none other in the industry.

5.) Quality People

Each Pulte Homes Inc. community—Pulte Homes, Del Webb and DiVosta communities alike—reflect the culture and diversity of the employee and homeowner families we serve.  Pulte Homes’ culture is wrapped around a strong sense of family and a small company atmosphere.

An Award-winning Combination
Pulte Homes operations have ranked highest in customer satisfaction in 11 U.S. markets, as reported in the results of the J.D. Power and Associates® 2008 New-Home Builder Customer Satisfaction Study. This represents the most top rankings for customer satisfaction by any homebuilder in the 2008 study.