
Pulte Homes builds value into every stage of the homebuying process.
The fact that Pulte Homes has grown into one of the nation’s largest and most diversified homebuilders is not an accident. For more than 55 years, they’ve built 500,000 homes and used their experience and size to benefit home buyers at every stage of the building process and at every stage of a homeowner’s life.
“My philosophy from day one has been to build the best house for the money, in the right location–and delight the customer by exceeding their expectations with the entire home buying experience,” Bill Pulte explains. “More than a half century later, the same vision and mission guide the company.”
Leslie Mann of the Chicago Tribune addresses the company’s celebrated customer focus in her January 2, Builder Snapshot titled, “Pulte’s Focus: ‘Buyer for Life’ – Home Designs Span Lifestyle Spectrum.”
In an interview with Chris Naatz, vice president of sales and marketing for Pulte’s Illinois division based in Schaumburg, Mann highlights Pulte’s Illinois projects to illustrate how the lifestyle needs of buyers are met from the first-time townhome buyers, to the move up single family owners and through the special needs of empty nesters.
“Our focus is the buyer for life—from first-time to move-up to active adult,” Naatz continues. “It’s about listening to what buyers want and understanding what they need,” says Naatz. “We have to change as the buyers change. They no longer need home offices for desktop computers because they carry their laptops from room to room, for example, but they do want specialty rooms for hobbies and fitness.”
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